The Big Three – AWS, Azure, GCP
In 2024, AWS, Azure, and Google Cloud – the Big Three – dominate with 67% of the global cloud infrastructure market.
Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP) dominate the cloud service industry, commanding 66% of the global cloud infrastructure market—up from 63% last year, according to Synergy Research Group. This growth underscores their pivotal role in shaping the future of cloud technology.

Graphic: Statista
Our Picks for Cloud Service Providers In 2024
These cloud providers are behond the world’s most innovative companies.

1. Amazon AWS – For Infrastructure Services
The original and biggest. Amazon Web Services (AWS) offers over 200 cloud services, catering to every type of business and technology category. AWS is renowned for its IaaS (infrastructure -as-a-service) capabilities, featuring Elastic Compute Service (Amazon EC2 for computing), Simple Storage Service (Amazon S3 for storage), and Relational Database Service (Amazon RDS for databases).
Covering 31 geographic regions, AWS represents over 34% of the global cloud computing market share. While AWS is best known for its highly scalable public cloud offerings, it also supports on-premises, private cloud, hybrid cloud, and multi-cloud deployments. AWS provides a mix of free, affordable, and premium services.
2. Microsoft Azure – For its Enterprise Services
The Microsoft Azure Intelligent Cloud delivers powerful cloud computing services comparable to AWS, operating across 116 Availability Zones.
Azure offers a suite of over 200 cloud services, including Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), Software-as-a-Service (SaaS), as well as Edge and Serverless computing solutions. Launched in 2010, Azure has captured a 23% market share. This growth is fueled by its appeal to organizations that heavily rely on Microsoft products, like Office 365.
Azure’s rise in the cloud market highlights its dedication to providing cutting-edge technology and broad-based cloud solutions.
3. Google Cloud Platform – AI and Machine Learning
The Google Cloud Platform stands alongside Azure and AWS, distinguishing itself through cutting-edge innovations in Artificial Intelligence (AI), Machine Learning (ML), Data Analytics, and Kubernetes. GCP’s advanced technology stack offers unparalleled capabilities, setting industry standards. GCP’s ecosystem is favored by smaller enterprises leveraging Alphabet’s suite of services, including Google Workstation (Docs, Spreadsheets, Gmail, etc.), Google Drive, YouTube, and Google Console. This integration makes GCP a critical tool for businesses aiming to optimize their operations with seamless, tech-forward solutions.
4. Alibaba — Asia’s Largest Cloud Service Market
For businesses in Southeast Asia eyeing cloud adoption, Alibaba stands as a leading choice. Emerging from its e-commerce roots, Alibaba has captured around 5% of the global cloud services market since 2009, mirroring AWS’s trajectory. Alibaba Cloud powers operations for enterprises of all sizes, SMEs, governments, and non-profits, offering robust support and scalability.
5. IBM Cloud – Managed Infrastructure and Seamless Transition
IBM Cloud Services empower businesses to transition smoothly from on-premises environments to digital platforms. Capturing about 4% of the cloud computing market, IBM offers over 170 products across on-premises, hybrid cloud, and multicloud deployments. Positioned alongside the industry giants, IBM excels in managed Infrastructure-as-a-Service (IaaS) and cloud migration services, underscoring its authority in the tech space.
Others Worth Mentioning:
- DigitalOcean Cloud: Ranked as the third-largest hosting provider globally, offers broad compute and storage solutions.
- Salesforce Cloud: The pioneer of the SaaS model, Salesforce delivers cutting-edge applications for marketing, sales, experience, analytics, commerce, and services.
- Tencent Cloud: A major player across China, Asia, Oceania, Europe, and the Americas, Tencent Cloud boasts reach comparable to Alibaba Cloud.
- Oracle Cloud Infrastructure: The first to seamlessly integrate IaaS, PaaS, and SaaS into a single platform, Oracle sets a new standard for cloud delivery models.
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2024